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Social Media Articles and Resources

Heineken Awesomely Leverages Apple iPhone 6 #BendGate

Apple iPhone 6 might be bending but Heineken just crushed Twitter with this awesome tweet.

Are You Making These LinkedIn Mistakes?

If you want to make the most of your LinkedIn account, there are common mistakes you should avoid. We’ll walk you through each one and how you can easily fix them.

Is Social Media Marketing Worth It?

Social media marketing. What you need to know before starting a social marketing campaign.

Why Cross Posting Tweets to Facebook is a Bad Idea.

Twitter released a new feature to automatically post Twitter updates to Facebook. I think this is a bad idea. Here’s why.

Importance of Social Media Marketing

Word-of-Mouth is growing at a stagger pace and social media is giving people a channel to easily tell their friends about the brands they use and encounter.

A (Bad) Social Media Advertising Business Model

Social media advertising. There’s a way to succeed and a way to fail. I cover the later with this insider review of SponsoredTweets.

Social Media Recruiting Tips for University Fastpitch Softball Sports Programs

2009 NFCA Convention presentation on using social media to build brand awareness for University sports programs.

Motrin, Twittermoms and the Power of Social Networking

Today, the power of twitter, social networks, and the amazing influence it can have on your business. Sometimes, not in the way you want.

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

(1) 4-color (also know as "full color" or CMYK) EPS
(1) 2-color PMS EPS (if applicable)
(1) 1-color PMS EPS (if applicable)
(1) 4-color high-resolution JPG
(1) 4-color high-resolution PSD
(1) 4-color high-resolution TIF

Print Formats: Black and White

(1) B/W EPS
(1) B/W high-resolution JPG
(1) B/W high-resolution PSD
(1) B/W high-resolution TIF

Fax Friendly Formats

(1) Fax Black EPS
(1) Fax Black JPG

Web-Safe Color Formats

(1) color EPS
(1) color JPG
(4) color GIF files (200, 300, 400, and 500 pixel widths)

Click anywhere outside the box to close.

Logo File Formats

Print Formats: Color

(1) 4-color (also know as "full color" or CMYK) EPS
(1) 2-color PMS EPS (if applicable)
(1) 1-color PMS EPS (if applicable)
(1) 4-color high-resolution JPG
(1) 4-color high-resolution PSD
(1) 4-color high-resolution TIF

Print Formats: Black and White

(1) B/W EPS
(1) B/W high-resolution JPG
(1) B/W high-resolution PSD
(1) B/W high-resolution TIF

Fax Friendly Formats

(1) Fax Black EPS
(1) Fax Black JPG

Web-Safe Color Formats

(1) color EPS
(1) color JPG
(4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.