In case you haven’t heard, there have been multiple reports about the iPhone 6 and iPhone 6 Plus bending. Yep, bending.

On Twitter, hashtags such as #BendGate are flooding user streams.

As bad as this is for Apple and their stock taking a dip, it’s apparently an opportunity for a brand to do a little strategic Internet marketing via social media.

And Heineken ( @Heineken_N ) did just that with this awesome tweet!

Brilliant.