In case you haven’t heard, there have been multiple reports about the iPhone 6 and iPhone 6 Plus bending. Yep, bending.

Oups, l'iPhone 6 se déforme dans la poche ! http://t.co/szFfovaHB7 pic.twitter.com/Zru9uozhMU

— Florian Paulmier (@FlorianP123) September 23, 2014

httpv://www.youtube.com/watch?v=znK652H6yQM

On Twitter, hashtags such as #BendGate are flooding user streams.

As bad as this is for Apple and their stock taking a dip, it’s apparently an opportunity for a brand to do a little strategic Internet marketing via social media.

And Heineken ( @Heineken_N ) did just that with this awesome tweet!

Dear Apple… #BendGate pic.twitter.com/XJ8zVEUog9

— Heineken NL (@Heineken_NL) September 25, 2014

Brilliant.