Brand Development

Developing your corporate brand is one of the most important business investments your company can make.

Your business success depends on growth. Growth not just from sales, but sales acquired from brand recognition.

Brand equity isn’t just about the media, it cuts across everything we do — it’s about promotion, in-store presence, sponsorship, social media and public relations. It’s the totality of the communications effort, and then overlay that with the price/value trade-off consumers face when they make a particular purchase.
— Bob Liodice, President/CEO, Association of National Advertisers

We Create Strong Brand Identities

We will design a brand that will help increase sales and separate your business, services, and products from your competitors. Branding has been called the most powerful idea in the commercial world — so we put it to work for you.

Here’s a small selection of identities we’ve designed.

Not All Brand Designers Are Created Equal

Don’t be fooled into thinking all logo designers can deliver the same quality brand design — because they can’t.

99% of the brand designers or identity firms may have capable designers who can create beautiful designs. But that doesn’t mean they understand the creative and strategic process to create a successful brand image for your company.

Brands that endure the test of time.

As Nashville branding consultants, we will help your company identify the likes and dislikes of your target audience and then create your brand identity and message to keep it consistent through all marketing channels.

We Develop Strategically Focused Brands

A focused strategy is the foundation for which we will create your brand identity.

We start with outlining specific details about your company image, your target audience and the key benefit that needs to be communicated. From there, anything is possible.

Your Brand is Priceless

You’re about to pour your heart and soul into building your business. Now is not the time to cut corners, skimp on the development process, or hire a designer based on price alone.

Fortunately, the smart entrepreneur in you has no intention of failing like 80% of new businesses start-ups.

Why? Because you’re taking the time to do due diligence — researching, investigating, and checking referrals.

Let’s get started!