“Brand equity isn’t just about the media, it cuts across everything we do — it’s about promotion, in-store presence, sponsorship, social media and public relations. It’s the totality of the communications effort, and then overlay that with the price/value trade-off consumers face when they make a particular purchase.“
— Bob Liodice, President/CEO, Association of National Advertisers
We Create Strong Brand Identities
A brand that will separate your business services and products from your competitors.
A brand that will increase your sales and the value of your company. Branding has been called the most powerful idea in the commercial world — so it’s time we put it to work for you.
Not All Brand Designers Are Created Equal
We Design Powerful Brands That Endure
Don’t be fooled into thinking all logo designers or identity design agency can deliver the same quality brand design — because they can’t.
99% of the brand design firms you encounter will have capable logo designers who can create beautiful designs. But that doesn’t mean they understand the creative and strategic process to create a successful brand image for your company. As the old adage goes, “Beauty is only skin deep”.
As Nashville branding consultants, we will help your company identify what type of brand you need. We identify the likes and dislikes of your core target audience and then create your brand identity and help keep it consistent through all marketing channels.
We Develop Strategically Focused Brands
A focused strategy is the foundation for which we will create your brand identity.
We start with outlining specific details about your company image, your target audience and the key benefit that needs to be communicated. From there, anything is possible.
Your Brand is Priceless
You’re about to pour your heart and soul into building your business. Now is not the time to cut corners, skimp on the development process, or hire a designer based on price alone.
Fortunately, the smart entrepreneur in you has no intention of failing like 80% of new businesses start-ups.
Why? Because you’re taking the time to do due diligence — researching, investigating, and checking referrals.