Brand Development

Developing your corporate brand is one of the most important business investments your company can make.

Your business success depends on growth. Growth not just from sales, but sales acquired from brand recognition.

Brand equity isn’t just about the media, it cuts across everything we do — it’s about promotion, in-store presence, sponsorship, social media and public relations. It’s the totality of the communications effort, and then overlay that with the price/value trade-off consumers face when they make a particular purchase.
— Bob Liodice, President/CEO, Association of National Advertisers

We Create Strong Brand Identities

We will design a brand that will help increase sales and separate your business, services, and products from your competitors. Branding has been called the most powerful idea in the commercial world — so we put it to work for you.

Here’s a small selection of identities we’ve designed.

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Not All Brand Designers Are Created Equal

Don’t be fooled into thinking all logo designers can deliver the same quality brand design — because they can’t.

99% of the brand designers or identity firms may have capable designers who can create beautiful designs. But that doesn’t mean they understand the creative and strategic process to create a successful brand image for your company.

Brands that endure the test of time.

As Nashville branding consultants, we will help your company identify the likes and dislikes of your target audience and then create your brand identity and message to keep it consistent through all marketing channels.

We Develop Strategically Focused Brands

A focused strategy is the foundation for which we will create your brand identity.

We start with outlining specific details about your company image, your target audience and the key benefit that needs to be communicated. From there, anything is possible.

Your Brand is Priceless

You’re about to pour your heart and soul into building your business. Now is not the time to cut corners, skimp on the development process, or hire a designer based on price alone.

Fortunately, the smart entrepreneur in you has no intention of failing like 80% of new businesses start-ups.

Why? Because you’re taking the time to do due diligence — researching, investigating, and checking referrals.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.