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Wilson Sporting Goods TV Commercial “High Noon”

Project Details

TV Commercial

Wilson Sporting Goods

Concept, Art Direction, Writing

30 seconds

wilson.com

Project Description

60-second TV commercial showcasing the power and accuracy of the Wilson Hammer tennis racket (or “racquet”).

Thinking

At the time of creating this 60-second TV commercial for Wilson Sporting Goods, the “Hammer” was the most powerful tennis racket on the market. Essentially giving the player using it the ability to defeat their opponent with extremely powerful serves. We brought the killer concept of “High Noon” to life where we literally built a tennis court in the middle of the high desert.

Notes
The power of this racquet is illustrated as a tennis court was literally built in the middle of the high desert and two tennis players face-off in a high-noon tennis match. But only one will survive.