USA Pawn & Jewelry Slogan

Project Description
A chain of pawn shops needed a new logo and branding position.
We approached it by focusing on merging two communication points. 1) People go to pawn shops to either sell something or buy something, and 2) What you would typically hear an employee say after making a cash offer to what you’re selling.
Slogan
USA Pawn. “Take It or Leave It..”