O’Doul’s Non-Alcoholic Beer Slogan
The challenge was to sell the advantages of a non-alcoholic beer.
Everyone knows when you drink alcoholic beverages you run the chance of getting drunk and doing something really, REALLY stupid.
The benefit to O’Doul’s non-alcoholic beer is you never have to worry about waking up in some stranger’s front yard with a lampshade on your head.
“Next time, have an O’Doul’s.”