The challenge is in today’s economic environment, business owners must begin to think strategically to compete in an climate of tighter budgets, increased operating costs, and more fierce competition.
Sun Tzu and The Art of Small Business
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Strategy Articles and Resources
Market Strategies Small Businesses Must Know About Branding
Think your small business brand can’t be as dominant and pervasive as Coke or Nike? These 7 tips can help take your brand to the next level.
American Diabetes Association
Diabetes is a cunning and deadly disease. So cunning, over 5 million people don’t even know they have the disease until it’s too late.
5 Questions You Must Ask Yourself To Create Effective Web Ads
It’s no secret some Web ads are a lot more effective than others. In fact, click-through rates (what percentage of the people who see the ad actually click on it) can vary from less than one-tenth of one percent to an astonishing 10 percent or more!
Olympic Marketing Series Part 1 Strategy to Success
34-minute interview with marketing expert, Jay Kerness, discussing what business owners need to keep in mind when developing their business and marketing plans.