The Dark Side of Content Based Advertising

The Dark Side of Content Based Advertising

Content based advertising through ad network such as Google AdSense is a poopular method many businesses use to monetize their websites. However, the ads displayed may not always be what you want your readers to see.

Effective Ad Building

It’s no secret some Web ads are a lot more effective than others. In fact, click-through rates (what percentage of the people who see the ad actually click on it) can vary from less than one-tenth of one percent to an astonishing 10 percent or more!