Union Planters Bank Slogan
Union Planters needed a new branding campaign. But they didn’t want to be “just another bank.” They wanted to be helpful to their clients and provide the necessary tools for them to be successful.
The campaign was created around the idea that everyone is good at something. For example, you might be able to completely assemble a carburetor with your eyes closed but you don’t know anything about saving to open your own garage. That’s okay, because Union Planters is good at banking. If you need to accomplish something that requires money, Union Planters is the answer.
“Solution: Union Planters Bank”