Union Planters Bank TV Commercial “Ophthalmologist”

Project Description

One of three :30 TV advertising spots branding Union Planters Bank as the solution for your banking needs.

Thinking

Everyone is good at something. Union Planters is good at helping people with make smart financial decisions. Like an Ophthalmologist who wants to open her own medical practice.

Script
V/O: “This woman earned a Bachelor’s degree in Chemistry and Physics. She graduated with honors from medical school. Did her residency at a leading Boston hospital. And is considered one of the top Ophthalmologist’s in the region. But she doesn’t know how to fulfill her dream of starting her own practice. That’s okay, we do. At Union Planters, we realize there are things you know and things you don’t. We can help with the things you don’t. Tagline: Solution. Union Planters Bank.”

Project Details

TV Commercial

Union Planters Bank

,

Concept, Art Direction

30 seconds

citizensbank.com

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.