Union Planters Bank TV Commercial “Ophthalmologist”

Project Description

One of three :30 TV advertising spots branding Union Planters Bank as the solution for your banking needs.

Thinking

Everyone is good at something. Union Planters is good at helping people with make smart financial decisions. Like an Ophthalmologist who wants to open her own medical practice.

Script
V/O: “This woman earned a Bachelor’s degree in Chemistry and Physics. She graduated with honors from medical school. Did her residency at a leading Boston hospital. And is considered one of the top Ophthalmologist’s in the region. But she doesn’t know how to fulfill her dream of starting her own practice. That’s okay, we do. At Union Planters, we realize there are things you know and things you don’t. We can help with the things you don’t. Tagline: Solution. Union Planters Bank.”