Taste of the Nation TV Commercial

Project Description

This 30-second TV commercial was created as part of an advertising campaign to promote “Taste of the Nation” — the nation’s largest and finest culinary benefit supporting the effort to end childhood hunger in America.

The event was hosted in Ridgeland, Mississippi and put on by NoKidHungry.org

Challenge

This non-profit organization had almost no budget to create and produce a high-end TV commercial.

Solution

Create a TV spot using only title cards, client logo, and a solo guitarist playing an original rendition of a popular song to create an elegant musical setting.

Script

Title cards: “The stars are suing. Music lingers. The beverages are chilled. And fine cuisine waits to embrace your tastebuds. It’s the culinary event of the year. And all proceeds go to hunger relief. April 12, 7pm – 11pm. Highland Village. Tickets available at all Be-Bob and Everyday Gourmet locations. Or call 977-8845. $35 in advance. $40 at the door. Fight Hunger. Go Eat.”

Special thanks to Randy Lynn for providing the background guitar music.

Project Details

TV Commercial

Taste of the Nation

,

Concept, Art Direction, Writing

30 seconds

shareourstrength.org

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

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