Yo-Ho Potato Chips Slogan
Project Description
Breathing new life into a brand that’s over 100 years old isn’t always easy. But when you have a rich, classic potato chip recipe that has stood the test of time, it means people like it. We took the position of beckoning consumer’s (with a whispered reminder from the company spokesperson) that a classic taste never goes out of style.
Slogan
Yo-Ho Potato Chips. “Taste My Old Fashioned Goodness.”