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March of Dimes Global Report on Birth Defects

March of Dimes Global Report on Birth Defects - Cover Design

Project Details

Report Design

March of Dimes

Concept, Design, Art Direction

4-color, 64-pages, 8.5″ x 11″

marchofdimes.org

Project Description

This international report for the March of Dimes was first to provide a global estimate (in 193 countries) of serious birth defects of genetic or partly genetic origin.

Thinking

The inspiration for the report cover design came from the title “The Hidden Toll of Dying and Disabled Children”. The multifaceted shapes are indications to the global spectrum of countries and the depth of the research while the text “Birth Defects” was colored white to emphasize how the issue has been hidden for so long.

Results

In addition to the main report (PDF), the project included an Executive Summary (PDF), 36″ x 24″ Wall Chart, and a comprehensive 6-foot long, fan-fold appendix containing 9,792 cells of data., The report was distributed globally (print and electronically) and in multiple languages.

March of Dimes Global Report on Birth Defects - Sample Spread
March of Dimes Global Report on Birth Defects - Sample Spread
March of Dimes Global Report on Birth Defects - Sample Spread
March of Dimes Global Report on Birth Defects - Appendix

Thank you on behalf of the March of Dimes, me personally, and the millions of babies who will be born healthier and live better lives because of your work..”

Christopher P. Howson, PhD

Vice-President for Global Programs, March of Dimes