Mississippi Tourism TV Commercial “Door-to-Door Salesman”

Project Description

Tasked with creating a 30-second TV commercial to generate leads for the Mississippi Division of Tourism – now called Mississippi Development Authority.

Thinking

The goal of this tourism TV commercial was to persuade viewers to request a free Mississippi Travel Planner by calling 1-800-WARMEST. A door-to-door salesman seemed like a great way to really drive home the message in a fun and humorous way.

Results

In addition to being a really fun project and shoot, the spot had to be pulled off the air early for overloading the call center.

Script
“SALESMAN: You look like you could use a vacation? How about Mississippi? Did you know they have 26 miles of beach? It’s all here in this free travel planner when you call 1-800-WARMEST. How about Civil War reenactments? We’re taking Vicksburg. No you’re not. Yes we are! Only Las Vegas has more Las Vegas style fun. And all you have to do is… WOMAN: Call 1-800-WARMEST! SALESMAN: So, the neighbors travel much?”