American Cancer Society Slogan

American Cancer Society

Project Description

Concept and design an advertising campaign to help create awareness of breast cancer and promoting the benefits of mammography.

We approached this project with a simple truth; mammograms can help save your life by providing early detection. But it takes more than one mammogram. Testing must continue throughout a women’s life in order to be effective.

We began thinking about all the small but incredibly important things a woman would miss if you they were gone; husband, children, the outdoors. We listed them and posed the question, “What would you miss most?”


American Cancer Society. “ Mammograms are for life

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