American Cancer Society Slogan
Concept and design an advertising campaign to help create awareness of breast cancer and promoting the benefits of mammography.
We approached this project with a simple truth; mammograms can help save your life by providing early detection. But it takes more than one mammogram. Testing must continue throughout a women’s life in order to be effective.
We began thinking about all the small but incredibly important things a woman would miss if you they were gone; husband, children, the outdoors. We listed them and posed the question, “What would you miss most?”
American Cancer Society. “ Mammograms are for life“