Crossroads Film Festival TV Commercial “Dog”
Concept, Art Direction, Writing
Concept and develop TV commercial campaign promoting the 1st annual Crossroads Film Festival.
This was the second :15 TV commercial in the series (watch the first one). The commercials were developed as 15 seconds spots for media placement flexibility. They could run individually, or back-to-back as a single 30-second spot.
VO: “Crossroads Film Festival. You never know what you might see.”
“Michael Kristof exceeded our expectations with fresh and innovative ideas. His work never fails to receive high praise for its uniqueness, clarity, and originality.”