Citizens Bank TV Commercial “Man on the Street”
30-second TV commercial – part of a name change advertising campaign – for Citizens Bank.
Project Description
Mellon Bank was being acquired by Citizens Bank – and therefore the banks’ name was being changed. In keeping with Citizens Bank positioning of “Not Your Typical Bank”, called for non-typical TV commercials. Such as; instead of scripting the commercial, we’d let people tell us, in their own words, what they wanted from their bank.
Thinking
“Not Your Typical Bank” called for non-typical TV commercials. Such as, instead of scripting the commercial, we’d let people tell us, in their own words, what they want from their bank.
Script
Real people using their own words to describe what they want from their bank.
Results
Campaign won an Effie Award for it’s effectiveness.