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Citizens Bank TV Commercial “Getting Ready”

Project Description

Create an advertising campaign, including this 30-second TV commercial, for Mellon Bank merging with Citizens Bank.

Thinking
“Not Your Typical Bank” called for non-typical TV commercials. In Preparations“, we gave customers a glimpse behind the scenes of the preparations going into reopening Mellon Bank as Citizens Bank.

Results
Campaign won an Effie Award for it’s effectiveness.

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Project Details

TV Commercial

Citizens Bank

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citizensbank.com

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