Chef Boyardee TV Commercial “Invisible Friends”

Project Description

30-second TV commercial introducing Sesame Street Pasta.

Thinking

Chef Boyardee, in association with Children’s Television Workshop (CTW), was introducing a new pasta for kids. Once being kids ourselves, we knew that kids love to have fun and use their imagination. With the pasta containing shapes of Big Bird, Elmo, and Cookie Monster, we created a TV spot that brought the famous children’s TV characters to life and, of course, in a way that only kids could see.

Script
Female VO: “Chef Boyardee has found a fun way to get your kids to eat. Introducing Sesame Street Pasta. Shapes of Big Bird and friends in a delicious new sauce created especially for little kids. With no MSG or preservatives. Prepared in a wholesome way you’ll appreciate. With a special taste they’ll love. Mom: What’s gottin’ into you? Child: Laughs. VO: Sesame Street Pasta. Brought to you by Chef Boyardee and the letters M.O.M.”

Fun fact: The little boy in the commercial is Angus T. Jones. Best known for his role in the TV sitcom “Two and a Half Men“.

Project Details

TV Commercial

Chef Boyardee

Concept, Art Direction

30 seconds

chefboyardee.com

Logo File Formats

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Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

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