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American Cancer Society TV Commercial

Project Description

30-second Healthcare TV commercial created for American Cancer Society to promote breast cancer awareness.

Thinking

It’s amazing the length women will go to keep themselves looking and feeling the best; running, swimming, eating right, etc. Yet, too many women fail to do the single most important thing — having a mammogram.

Script

1,257 miles a year… 24,312 crunches a year… will mean nothing… without one mammogram.