Advantage Furniture Brochure Design

Project Description

After 40 years of manufacturing blue jeans for Levi Straus, Lucky Star decided to manufacture furniture. Although, furniture manufacturers don’t usually use brochures to promote their products, we felt it was necessary to completely tell their story.

Thinking

In order to make the best use of time and money, we designed each spread to focus on a single benefit. Using this technique, the client would be able to create print ads and direct mail pieces based on each spread while only incurring the cost of reformatting.

Results

With the steady growth the following 24 months, Advantage by Lucky Star shipped in excess of $15 million for the year 2000 and their brochure is went into four printings.