Logotype designs — you see them everywhere. You may not notice them, but trust us, they’re everywhere.
Just look at package of toothpaste such as Crest, Pepsident, or AquaFresh. Or a can of StarKist tuna or a box of Reynolds Wrap. Each is an excellent example of of a product logotype.
Business logotypes can also be seen in a majority of professional service providers such as doctor’s offices, dentists, and attorney’s. They’re also commonly used for magazines and newspaper organizations.
What makes a Logotype different?
The primary difference between a logotype design and other logo designs is that a logotype is designed with type only — without any associated business marks, emblems, or custom illustrations. It may appear limiting, but there’s many advantages and benefits.
Logotype design benefits
A few benefits of using a logotype design over other logo design options are;
Not that other logo design options can’t be simple, just that the primary attribute of a logotype design is clarity. There is no confusion about who or what the logotype represents.
Since a logotype design does not include additional business marks or emblems, the logotype is more often easier to read at smaller sizes and from greater distances.
For the most part, the process of designing a logotype is much faster than other highly-customized logo options allowing you to get you business to market in the least amount of time.
- Cost Effective:
The logotype design project process is shorter which equates to greater savings.
Perhaps a logotype design is exactly what your business, product or service needs. If so, please use the form to request a logotype design quote.
If you’re not sure, please feel free to contact us to discuss which direction would work best for your specific situation.