Identity Design Project Process

Here’s what you can expect from our identity design process.

Award Project

50% deposit is due upon project confirmation.

Data Collection and Analysis

We work with you to gather and organize information about your company, communications objectives, expectations and goals. A strategic work plan will then be created based on those criteria.

Logo Design

Design Exploration

We will create and present to you initial design directions for your review.

Design Evaluation

Based upon your direction and input, we will refine your selected logo design direction.

Design Approval

30% of the total project fee is due upon approval of the design direction.

Design Execution

Your approved design is finalized into the following formats for use across all media. See “Project Inclusions” below.

Office Suite (Stationery) Options

  • Business Card
  • Letterhead – Standard
  • Envelope – Standard #10
  • Letterhead – Monarch (Executive Style)
  • Envelope – Monarch (Executive Style)
  • Executive style “Thank You” Notes
  • Mailing Label
  • Fax Cover Sheet
  • Office Memo
  • Presentation Folder

We will follow the same development and approval process as outlined in #3.

While your Office Suite is in production, we will begin the process for #5.

Digital Templates (if applicable)

  • Letterhead Template
  • Fax Cover Sheet Template
  • Office Memo Template

We will follow the same development and approval process as outlined in #3 with the exception of Letterhead template that will have been previously approved.

All approved elements will be executed as final digital files.

Project Inclusions

Logo File Formats

You will receive all the file formats you will ever need for use across all media; Print production, Broadcast, Internet, etc.
EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.
Print Formats (Color)
  • (1) Full color .EPS
  • (1) 2-color PMS .EPS (if applicable)
  • (1) White .EPS
  • (1) Full color .JPG
  • (1) Full color .PSD
  • (1) Full color .TIF
Print Formats (Black and White)
  • (1) B/W .EPS
  • (1) B/W .JPG
  • (1) B/W .PSD
  • (1) B/W .TIF
Fax Formats
  • (1) Fax Black .EPS
  • (1) Fax Black .JPG
Web Safe Color Formats
  • (1) Web-safe color .EPS
  • (1) Web-safe color .JPG
  • (4) Web-safe color .GIFs (200, 300, 400, and 500px height or width

Logo Reference Chart (if applicable)

Easily locate and manage the different versions of your identity. Full color and grayscale listings of your logo with their corresponding file name in an easy to read, print, and distribute PDF format.

Identity Style Guide (if applicable)

Once your logo is approved, we develop a Style Guide to address the application of your new “logo system.” This is a critical tool for businesses that use their logo on a wide variety of sales and marketing materials, including brochures, Websites, and point-of-purchase pieces.

The guide visually display all full color and grayscale formats of your logo, corresponding file names, color schemes, and recommended usage. Additionally, it will provide compositions and layouts of Office Suite elements as well as essential information regarding printing.

The format will enable you to print the guide for use within your organization, or send it electronically to vendors or designers.

Intellectual Property Rights

Upon payment in full of all fees, all right, title and interest in and to the Work Product will immediately convey to the Client.


Because each project has it own unique requirements, the actual process and payment schedule can differ on a case-by-case basis.