Corporate Rebranding

The ability to be flexible, evolve, and adapt to the wants, needs, and desires of your target audience allows your business to succeed.

Let’s talk about how we can help take your brand to the next stage of development.

Beyond Advertising: The Value of Corporate Brand

Corporate Rebranding Package

1. Brand (re)Design Development

This is our standard package that can be modified to fit your exact needs.

  • (25) initial logo design iterations presented as rough pencil sketches
    — This represents the “thinking” into recreating your logo identity
    — Designs are reviewed, analyzed, matched against creative strategy, and then selected for further refinement.
  • (10) tight logo design comps presented for review
    — Designs are reviewed and selected for further refinement.
  • (3) refined logo designs presented for review.
  • (1) logo design selected for finalization.

2. Logo Formats

You will receive everything you need for use across all media types; print, video, and Internet (see full list).

3. Logo Reference Chart

Easily locate and manage the different versions of your identity. Full color and grayscale listings of your logo with their corresponding file name in an easy to read, print, and distribute PDF format.

4. Stationery Design Options

  • Business Card Design
    — Includes mechanical art for up to 20 employees
  • Letterhead Design (Standard or A4)
  • Envelope Design
  • Letterhead: Monarch (Executive Style)
  • Envelope: Monarch (Executive Style)
  • Executive Style “Thank You” Note Card Design
  • Mailing Label Design
  • Fax Cover Sheet Design
  • Office Memo Design

5. Digital Templates

  • Digital Letterhead Template
  • Digital Fax Cover Sheet Template
  • Digital Office Memo Template
  • PowerPoint Template (Title and Text slide)

Identity Style Guide

An Identity Style Guide addresses the application of a “logo system.” This is a critical tool for businesses using their logo on a wide variety of sales and marketing materials, including brochures, Websites, and point-of-purchase pieces.

The Style Guide visually displays all full color and grayscale logo formats, corresponding file names, color schemes, and recommended usage. Additionally, it provides compositions and layouts of Office Suite elements and essential printing information.

The guide is delivered in PDF format, allowing you to print the guide for distribution within your organization or to electronically send to vendors
and designers.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Click anywhere outside the box to close.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.