Project Questionnaire

Please complete the following questions about your project. Thanks.

Company Name*
Project Name*
Target audience*
Who is your target audience for this project? Age, race, gender, income level, etc.
Personality/Tone*
Is there a specific personality or tone you want to convey? Conservative, intellectual, humorous, immediatecy, knowledgeable, relaxed, prosperous?
Challenges*
Are there any specific challenges keeping your audience from purchasing your product such as competitors, life-style, distance, price, etc.?
Core Message*
What is the single most important idea to convey? What's the benefit to your customer - and why should they believe it?
Competition*
Please list any competitors offering similar products/services.
Mandatory items*
Is there any mandatory information that must be included such as logo, slogan, phone number, website address, etc.
Anything you'd like to add not covered by the above questions?