Project Questionnaire

Please complete the following questions about your project. Thanks.

Company Name*

Project Name*

Target audience*

Who is your target audience for this project? Age, race, gender, income level, etc.

Personality/Tone*

Is there a specific personality or tone you want to convey? Conservative, intellectual, humorous, immediatecy, knowledgeable, relaxed, prosperous?

Challenges*

Are there any specific challenges keeping your audience from purchasing your product such as competitors, life-style, distance, price, etc.?

Core Message*

What is the single most important idea to convey? What's the benefit to your customer - and why should they believe it?

Competition*

Please list any competitors offering similar products/services.

Mandatory items*

Is there any mandatory information that must be included such as logo, slogan, phone number, website address, etc.

Anything you'd like to add not covered by the above questions?