Project QuestionnairePlease complete the following questions about your project. Thanks.Company Name*Project Name*Target audience*Who is your target audience for this project? Age, race, gender, income level, etc.Personality/Tone*Is there a specific personality or tone you want to convey? Conservative, intellectual, humorous, immediatecy, knowledgeable, relaxed, prosperous?Challenges*Are there any specific challenges keeping your audience from purchasing your product such as competitors, life-style, distance, price, etc.?Core Message*What is the single most important idea to convey? What's the benefit to your customer - and why should they believe it?Competition*Please list any competitors offering similar products/services.Mandatory items*Is there any mandatory information that must be included such as logo, slogan, phone number, website address, etc.Anything you'd like to add not covered by the above questions?