Enjoy a smooth and stress-free project process.
Our business slogan and advertising tagline creation process is clearly defined so you will know what to expect each step of the way — making the entire process quite enjoyable.
Data Collection and Analysis
During this phase we will discuss the project in detail with your management and operations staff to develop a strategic work plan outlining your key benefits, communication goals, target audience, and perceptual challenges. We will also gather information about your competitors, market place and possible pre-existing taglines already in use.
Creative Exploration and Development
Based on gathered information, we conduct extensive creative development. We will then present and review with you, a series of 10 slogan options that meet the criteria specified by you in the Creative Strategy Questionnaire.
Slogan Selection and Refinement
A final tagline/slogan will be selected or, based on your input and direction, we will make up to (2) rounds of refinements until we have created a memorable tagline that conveys distinctiveness, personality and value.
Slogan recommendations will be screened for availability (trademark & .com available) but formal legal clearance will be required from the Client. We’ve used this process for Fortune 500 companies and start-ups alike, and have developed many slogans, from food products, to apparel to financial services to technology.