Slogan Creation Process

Enjoy a smooth and stress-free project process.

Our business slogan and advertising tagline creation process is clearly defined so you will know what to expect each step of the way — making the entire process quite enjoyable.

Data Collection and Analysis

During this phase we will discuss the project in detail with your management and operations staff to develop a strategic work plan outlining your key benefits, communication goals, target audience, and perceptual challenges. We will also gather information about your competitors, market place and possible pre-existing taglines already in use.

Creative Exploration and Development

Based on gathered information, we conduct extensive creative development. We will then present and review with you, a series of 10 slogan options that meet the criteria specified by you in the Creative Strategy Questionnaire.

Slogan Selection and Refinement

A final tagline/slogan will be selected or, based on your input and direction, we will make up to (2) rounds of refinements until we have created a memorable tagline that conveys distinctiveness, personality and value.

Availability Checks

Slogan recommendations will be screened for availability (trademark & .com available) but formal legal clearance will be required from the Client. We’ve used this process for Fortune 500 companies and start-ups alike, and have developed many slogans, from food products, to apparel to financial services to technology.

Order Business Slogan

Step 1: Select package (Standard or Comprehensive) and provide us with your information.
Step 2: Make payment.
Step 3: Complete a strategic questionnaire.

"*" indicates required fields

Terms of Service*
By clicking the “AGREE” button below, you are certifying that you are at least eighteen (18) years of age, legally capable of entering into a binding agreement, have complete authority to confirm this project, and are consenting to be bound by the Terms of Service (“Agreement”).