Business Naming

Deciding what to name your new business, product, or invention is the most important decision you will make.

Truly Remarkable Business and Product Naming Services.

There are many factors to consider when naming a product; the product itself (even if it’s your business, it’s still considered a product); what it looks like; how it’s used; its intrinsic benefits.

Let’s also not forget the consumer who will be using it, their mindset and beliefs, the marketplace they’re shopping in, the competition they’re measuring you against, and sales point at which they consider buying.

There’s more… much more. And they work together like an intricate strand of DNA to determine the name of your new product.

Whether you need your product to reach into the homes of every consumer on the planet or for a competitive edge over your competition — we can make it work.

Product naming can be a huge factor in determining success or failure in the marketplace. Only five percent of new products actually make it to the shelves, and 95 percent of the reason new products fail is an inability to communicate their benefits.

Let’s say you’ve just created the world’s greatest widget, or a business that’s going to change our lives forever. So, what are you going to call it? “WidgetMaster”, “The Widgeteer”, “Widge-O-Matic”, or maybe even “Widge-A-Mazing”?

Okay, we’re just having a little fun, but we’re making a serious point — the name of your new product, business or invention is extremely important.

It’s more than just a name — it’s who you are. And how you present yourself is critical.

We provide businesses with effective, successful business naming and product naming services.

Naming Project Services;

Contact us about creating a business or product name for you today. You’ll be glad you did.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.