Tools We Use

by | Jan 27, 2010

Updated: July 2019

It takes more than a village to build and run a successful company. It takes a lot of really smart, dedicated people and reliable web-based tools and services to streamline the processes. The majority of the listed tools are online services but I’ve also included a few offline gadgets and resources that, now that I’ve used them, I couldn’t live without.

Click on the linked headings for more information about the tools and/or services.

Hardware

Fujitsu ScanSnap Mobile Scanner (PC/MAC)

This is literally (and I mean literally) one of the best purchases I’ve ever made. If you’re tired of storing paper documents, going paperless has never been easier.

This little scanner has a small footprint and zips through paper scanning in a flash. Everything from documents to sales receipts, ScanSnap scans it into a nice PDF you can tag and organize. The two software apps I use with this to organize, archive, and track expenses are Paperless (for receipts) and YEP (for everything else). It’s a beautiful trio you’ll love. The ScanSnap can cost upwards to $300 but, I promise, it’s worth every penny. One of the best investments I’ve made! Plus, it’s Mac and PC compatible. I’ve been using the S330M for about 8 years now and it’s still going strong. The new model is the “ScanSnap PA03603-B005 S1300 Instant PDF Sheet-Fed Mobile Scanner”

Apple Computers

Don’t be fooled that being this far down on the list devalues the importance my Mac Pro Tower and Mac Pro laptop, a second Apple laptop and iPhone play into a successful work-flow because this site wouldn’t have been created without them. Sure, I could have used a PC, but alas, I’m a Mac fan. Learn more

Website Development

SiteGround Website Hosting

Once we decided we need more resources and control over our website hosting, moving to SiteGround was pretty much a no-brainer. Super reliable hosting, fantastic customer service, and hosting accounts starting at around $6/month. Doesn’t get much better than that.

WordPress

When I need to create a website fast, I count on WordPress to get the job done. A highly flexible content management system (CMS) that’s easy to install. This site runs on WordPress.

ElegantThemes (WordPress)

Once you’ve installed WordPress using their famous 5-minute installation, you need a theme (a fancy name for what the website will look like). My personal preference is to use a premium WordPress theme. I know many people prefer “free” themes but a premium theme gets you unlimited access to all their themes and, frankly, they’re just built better — which means less modifications. Just upload, activate and start using.

Theme Forest (WordPress)

Theme Forest is another great resource for premium WordPress themes. A huge selection of themes across all industries.

Amazon Web Services (AWS)

From Amazon S3 (Simple Storage Service) to hosting apps in the cloud, our bases are covered and our site run smooth as buddah! In fact, all the heavy lifting for this site is handled by AWS. Learn more

Gravity Forms

Every form on this site was built and integrated using Gravity Forms. No programming knowledge is required to create a professional form. This amazing WordPress plugin has so many great features it’s impossible to list them all here. That said, it does offer seamless integration with PayPal, Freshbooks, and MailChimp. This is a

WuFoo Website Forms

Whether you have a static or dynamic website, WuFoo is a really good service for quickly adding forms to your website. No programming is required to create a form and they have both free and paid packages. If you’re business is just getting off the ground, this is a great choice for you.

Have you signed up for our email newsletter? Well, the sha-bang is handled through AWeber.

Software

Freshbooks

Painless Billing and Invoicing. A great interface, seamless merchant account integration, account tracking — the works. Can’t begin to tell you how much time I’ve saved using this invoicing service and many of our clients have told us they like it too. Seriously.. how often does a client compliment you on your invoicing? Two huge thumbs up!

DropBox

Easy File Backups. If you need to sync files across computers, easily share file with others (no matter where they are) DropBox is a snap to use. Their free account gives you 2 GB storage and you can upgrade to a paid account when you need more space (An invaluable service when working with developers).

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Click anywhere outside the box to close.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.