In the world of business, the popular proverb that time is money is more than fact. In order for your business to run smoothly it needs to save everyone time. With this in mind, here are some tips that can help you optimize your business to operate on a higher level.

Time management tips

Manage your time better

The first step in being more efficient is learning how to properly manage your time. To do this, you will have to plan and compose a realistic schedule — which isn’t an easy task. For example, you can make a schedule on paper or in an MS Word document, but why do so when you can just use a simple calendar app or a to-do list based program. Furthermore, you can also get a reliable password management software and save yourself a considerable amount of time on typing in, remembering and looking for your passwords (for security reasons you should never use the same one).

Unfortunately, not everything always works as planned. Namely, in your plans, you may have assigned several hours a week to an activity, while, in reality, it takes a lot less (or probably a lot more). This is why you need to note down all your activities so you can compare the reality with your previous plans later on. This will allow you to see exactly items in your schedule that waste the most time.

Prioritize time spent on social media and email

When it comes coordinating social media and email obligations, you need to seriously prioritize. First of all, not every single email or notification deserve your immediate attention. Learn to ignore things that aren’t top priority whenever you’re in a rush. Sometimes, especially if you use social networks for marketing purposes, you will have multitude accounts and this will further complicate things. As with passwords, you can always find software like HootSuite that will help save you a considerable amount of time.

Limit meetings

Your time is precious and, although you may want to meet everyone in person (personal touch can make all the difference), sometimes this isn’t necessary. There’s nothing more exhausting than a business meeting so try to limit them according to your priorities. This will save you a lot of time and, most importantly, will save your energy for when it’s needed most.

Optimize your website

Up until now, we spoke exclusively about ways in which you can save your own time, but what about the time of your clients? First thing you should do in order to raise your customer service to a next level is to put some effort into optimizing your website. First and foremost, the layout must be visually appealing and easy to use. Your website should be optimized to load quickly and dozens of confirmations aren’t needed for a customer to make a single purchase.

Above all, your website should have a simple homepage that quickly identifies your service benefits and has clear navigation so customers can get to the information or products they want in just few clicks. Simplify and optimizing things in this manner will speak a lot about practicality of your business as well as of your own pragmatism (which is always a good thing).

Use a reliable payment gateway

Finally, the point of your entire business is making a livelihood so we cannot express just how important it is for you to optimize your website payment system. For starters, since this is all about money, you want something secure and can guarantee you and your customers a safe transaction. Next, the payment system should be user-friendly. If there is one thing your customers hate, is being caught in an endless loop of forms and agreement terms. Because of this, you want a gateway with a simple payment integration, which will save everyone time.


Finding ways to save time is invaluable for the success for your business. However, saving your customers time is not only thoughtful but a great strategy. By putting in some extra effort to simplify and optimize your web pages will make it user-friendly and demonstrate you value their time above yours. This is as solid strategy as it gets.

Sonya Watts
Sonya Watts
Business Consultant at Bizzmark Blog
Sonya is a passionate business consultant from Melbourne, Australia. She has a wide range of interests, including online writing, technology trends and marketing in general and likes to share her own experiences in those fields. In her free time, she enjoys playing board games.