What is Search Engine Optimization

Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all E-commerce transactions.

Search Engine Optimization (SEO)

Search engine optimization (also known as SEO) is the process in which your entire website — or selected pages — is modified in such a way that makes it easier for search engines to absorb page content while also helping to increase the overall ranking it assigns to each page. This ranking then determines where your site is listed within the Search Engine Results Pages (SERP) when a person uses specific keywords or phrases when searching for the products and/or services you offer.

Why SEO Is Important To Your Business

In the simplest terms, the higher your Web page appears in search results, the more traffic you will get.

#1 Result In Google Gets 31.7% of All Clicks

#1 Result In Google Gets 31.7% of All Clicks

Over half of search users click on an organic result on the first page, and more than half of those choose the first or second link.

Percent of Traffic by Google Search Engine Position

Percent of Traffic by Google Search Engine Position

Latest data indicates the number of searches continues to grow at a more than healthy pace, totaling about 131 billion in December 2009, a 46% increase over 2008.

Meanwhile, the number of Internet users rose just 3%, clearly showing that searching is becoming an ever more significant online activity.

A 2010 eye-tracking study by user experience research firm User Centric showed that organic search results were viewed 100% of the time and spent an average of 14.7 and 10.7 seconds looking at organic search results on Google and Bing.

Global Search Statistics

Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. source

Top 10 Search Engines (2019)

Top 10 Search Engines based on percentage of searches in 2019

Top 10 Search Engines based on percentage of searches in 2019

Google Search Statistics

  • Google has updated the How Search Works page to say they now have knowledge of over 130 trillion pages across the web. The page reads, “Search starts with the web. It’s made up of over 130 trillion individual pages and it’s constantly growing.”source
  • Google accounts for more than 92% of all searches
  • Over 95% of site visitors find the sites they want through the most popular search engines and directories.
  • Average Google searcher spends *less than* seven seconds looking at a search results page before they make a click decision. Which means, if your site isn’t listed within the top pages of search results, your business is losing traffic and sales.

Your Business Can Benefit From SEO Services

Our professional SEO packages are designed to help take your search engine marketing to the next level by developing a focused optimization strategy. It is geared towards businesses who understand the importance of search engine optimization and the difference it can make in making more sales by attaining higher search engine rankings and increased website traffic.

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