Learn SEO Basics Part 5: All About SEO Keywords
Why SEO Keywords Matter
So, how do you make sure your site is ranking well on Google? This video shows you.
SEO Keyword Selection Tips
Identify Primary Keywords
Use Variations of Main Keyword Phrase
Use Phases with Two or More Words
Select Low Hanging Fruit
Review the Competition
Keyword Research Tools
What are Meta Keywords?
The page code looks like this — with keywords separated with a comma.
<meta name="keywords" content="place, keywords, here" />
The Purpose of Meta Keywords
This worked pretty good for a while.
And then it didn’t.
People started stuffing a lot of keywords into the meta tag — even keywords that weren’t on the page or had nothing to do with the page at all.
Shortly thereafter, Yahoo! announced the same thing.
And Bing? Well, their stance is that you should, “Take advantage of all legitimate opportunities to score keyword credit, even when the payoff is relatively low.”
Some SEO’s say to ignore them.
My viewpoint on using meta keywords is this. Even if Google ignores meta keywords, they don’t penalize pages that have them. So, if it can’t hurt, then take 30 seconds and add a couple keywords or phrases to your page. The ultimate decision is yours.
If you do decide to use meta keywords, here’s my suggestion.
How To Use Meta Keywords
I recommend not using more than 1 primary keyword phrase for shorter length content (pages with less than 250 words) and no more than 2-3 keywords for longer length articles (300 words plus). This helps keep your content focused on a specific topic.
As with the page title, this should be more than enough to cover the specific topic your page covers. If you find yourself adding more than 3 keywords, then you’re either being greedy or your content isn’t focused enough.
If you’re unsure about how many keywords to use, lean to the side of caution. When it comes to meta keywords, less is better than more.
And with all content you place on your website, remember to stay focused on your subject, be specific, keep it short, and only add relevant content.
What We’ve Learned
- Search engines use keywords to help identify the topic of your web pages.
- Outlining your article first will help you identify keywords
- Use focused keywords with at least two or more words.
- Reviewing competitive sites can help give insight into keywords you may have missed.
- Long-tail keywords attract less visitors but the visitors you do get will be highly qualified.
- There are many keyword research tools available – use what works best for you.
- Meta keywords. If you use them, do so sparingly.
In part six of this series of Learn SEO articles, I’ll show you How To Use The H1 Tag.
Other articles in this Learn Basic SEO series include;
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