We all know that no matter what meta description you write for your website pages and blog posts, Google ultimately decides what they want to display in the search engine results pages (SERPs).
Sometimes they’ll actually display what you write, or a truncated version of the description, or perhaps a snippet of text from the page itself.
And now it looks like Google is taking the liberty to replace the page titles too.
For example; a Google search for “Digital Letterhead” includes a listing for our Digital Letterhead services page.
This is the page title we wrote;
<title>Design Letterhead Template, Letterhead Templates Microsoft Word, Digital Letterhead, Nashville</title>
Note: We just launched a new version of this website so Google is still displaying meta information for the older page in its search listings.
But Google has replaced the title with something much different.
My best guess at this time is that Google is using linked anchor text for first part of the title “Digital Letterhead” and the base breadcrumb link “Creative” for the second part.
I’ve only seen one instance of this so far but will researching it further to see if I can find a common denominator to determine what information, text or links Google is using for the replacement page titles.
Curious to know if you’ve come across any changed page titles for your pages?