Ad Banner Sizes

by | Jun 14, 2013

Standard ad banner sizes and specifications for Internet banner ads as set forth by the Interactive Advertising Bureau.

Rising Star Display Ad Units
Banner Ad TypeBanner Ad Size
(W x H in pixels)
Billboard970 x 250
Filmstrip300 x 600
Portrait300 x 1050
Pushdown970 x 90
Sidekick300 x 250
300 x 600
970 x 250
Slider970 x 90
Universal Ad Package
Banner Ad TypeBanner Ad Size
(W x H in pixels)
Medium Rectangle300 x 250
Rectangle180 x 150
Wide Skyscraper160 x 600
Leaderboard728 x 90
Other Ad Units
Banner Ad TypeBanner Ad Size
(W x H in pixels)
Super Leaderboard970 x 90
Half Page300 x 600
Button 2120 x 60
Micro Bar88 x 31
Rich Media Ad Units
Banner Ad TypeBanner Ad Size
(W x H in pixels)
In-Banner Video
(file-loaded)		300 x 250
180 x 150
160 x 600
728 x 90
300 x 600
In-Banner Video
(streaming)		300 x 250
180 x 150
160 x 600
728 x 90
300 x 600
Expandable /
Retractable		300 x 250
180 x 150
160 x 600
728 x 90
300 x 600
Pop Ups300 x 250
Pop Ups (Large)550 x 480

Banners listed above are new Interactive Marketing Unit (IMU) ad formats set by the Interactive Advertising Bureau.

Delisted Standard Ad Units
Banner Ad TypeBanner Ad Size
Rectangles and Pop-Ups
Square Pop-up250 x 250
Vertical Rectangle240 x 400
Large Rectangle336 x 280
3:1 Rectangle300 x 100
Pop-Under720 x 300
Banners and Buttons
Full Banner486 x 60
Half Banner234 x 68
Vertical Banner120 x 240
Square Button125 x 125
Button 1120 x 90
Skyscrapers
Skyscraper120 x 600
Flash BannersAll Sizes
These ad units have been retired as they are no longer commonly bought and offered throughout the market. This was designated to be a requirement defined by the “Ad Unit Guidelines Update” developed by the Reimagining Interactive Advertising Task Force in November 2009.
Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.