When it comes to online marketing, businesses tend to fall into one of three groups.
- You have a rockin’ website that’s consistently bringing you new leads and sales because your site is search engine friendly, content is optimized, and you’re fully engaged in social media.
- You have a website (of some sort) but it’s not bringing you any new leads or sales.
- You don’t have a website.
Where does your business fit in?
If your business is in group one, kudos! You obviously have a firm grip on how to use Internet marketing to your advantage.
If your business is in group two, I’d be happy to review your website and give you some tips for improving traffic to your site and increasing your online visibility. Here’s my number (615) 656-5516. Oh, and don’t worry about the cost because there isn’t any — a 15 minute consult is free.
If you’re in group three, let’s see what we can do about getting your business online.
First and foremost, having a website is no longer an option — it’s a requirement.
- 80% of Americans regularly use the Internet.
- 60% of Web users have a social network account — double the number in 2008.
- 65% of all U.S. adults now use social-networking sites.
- 92% of Web users share content with friends via social networks.
And with so much great technology available, getting a website online is pretty easy.
Here are three free options:
All of them can help you get information about your business online right now. The biggest downside is limited customization. So if you’re planning on being in business for the long run — and you should be if you’re serous about your business and making money online — a self-hosted option will better meet your needs.
My personal preference is a self-hosted website using WordPress. It’s search engine friendly right out of the box and can be infinitely customized to meet your business needs and goals. In fact, this website is completely built on WordPress.
If you’re on a tight budget but want to go the self-hosted route, we have a special WordPress package that can get you up and running within 7-days and you’ll have everything you need to start promoting your business online.
Whichever direction you decide to go, don’t forget to integrate social media into your site and marketing plan.
- 72% value regular posts about companies.
- 74% place importance on regular posts about products.
- 78% want special offers, promotions, and information about events.
- 81% want local businesses to respond to questions and complaints on social sites.
As you can see, social media is extremely important to succeeding online.
Of the three listed free website options; Posterous, Tumblr, and WordPress.com, which one do you prefer?
Let me know what you think by dropping a comment below.