The Three Types of Businesses

by | Sep 2, 2011

When it comes to online marketing, businesses tend to fall into one of three groups.

  1. You have a rockin’ website that’s consistently bringing you new leads and sales because your site is search engine friendly, content is optimized, and you’re fully engaged in social media.
  2. You have a website (of some sort) but it’s not bringing you any new leads or sales.
  3. You don’t have a website.

Where does your business fit in?

If your business is in group one, kudos! You obviously have a firm grip on how to use Internet marketing to your advantage.

If your business is in group two, I’d be happy to review your website and give you some tips for improving traffic to your site and increasing your online visibility. Here’s my number (615) 656-5516. Oh, and don’t worry about the cost because there isn’t any — a 15 minute consult is free.

If you’re in group three, let’s see what we can do about getting your business online.

First and foremost, having a website is no longer an option, it’s a requirement.

  • 80% of Americans regularly use the Internet.
  • 60% of Web users have a social network account — double the number in 2008.
  • 65% of all U.S. adults now use social-networking sites.
  • 92% of Web users share content with friends via social networks.

And with so much great technology available, getting a website online is pretty easy.

Three free options

All of them can help you get information about your business online right now. The biggest downside is limited customization. So if you’re planning on being in business for the long run — and you should be if you’re serous about your business and making money online — a self-hosted option will better meet your needs.

My personal preference is a self-hosted website using WordPress. It’s search engine friendly right out of the box and can be infinitely customized to meet your business needs and goals. In fact, this website is completely built on WordPress.

If you’re on a tight budget but want to go the self-hosted route, we have a special WordPress package that can get you up and running within 7-days and you’ll have everything you need to start promoting your business online.

Whichever direction you decide to go, don’t forget to integrate social media into your site and marketing plan.

  • 72% value regular posts about companies.
  • 74% place importance on regular posts about products.
  • 78% want special offers, promotions, and information about events.
  • 81% want local businesses to respond to questions and complaints on social sites.

As you can see, social media is extremely important to succeeding online.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Click anywhere outside the box to close.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.