We kicking off our Olympic Marketing Series with a discussion about strategy, the importance it plays in building a solid foundation for all your marketing efforts and key tips for keeping you on-track.
I realize almost every business owner knows they should have a strategy but, unfortunately, it’s too easy to skip important parts that can have a serious impact on the final direction you follow.
In helping you with your strategy, I was fortunate enough to snag a 34-minute phone interview with marketing guru, Jay Kerness.
A quick background about Jay.
Jay is a veteran marketing and advertising executive. He is also President and co-founder of J Street Consulting, a leading strategic consulting firm in Washington, DC.
Jay received his MBA from Harvard University and has over 20 years experience marketing national brands like General Motors, Keebler, MCI, Lockheed Martin, and many others. His agency background includes Leo Burnett Advertising, Arnold Communications and Rainmaker Interactive.
Enjoy the interview.