Why Banner Ad Advertising Still Matters

by | Jun 24, 2011

Banner ad advertising is not dead. In fact, banner ads show surprising growth.

A MSN internet advertising effectiveness research study shows that:

  • Between 7% and 12% of the total time Internet users spend on Web pages is spent viewing ads.
  • Online advertising can increase brand awareness among consumers by as much as 300 percent — beating magazines, newspapers and even television!
  • Respondents were over 3 times more likely to purchase an advertised brand than survey respondents who didn’t remember seeing the online ad campaign.
  • Consumers’ intent to purchase was higher for ads from new online brands compared to advertising for established offline brands.
  • Online ad campaigns not only assist companies with their branding goals, but also have a bottom-line impact on a consumers decision to purchase an advertised product or service.

Display advertising, which includes banner ads, is on track to surpass search advertising by 2015.2

And banner advertising, which includes basic static display images, saw a 23.1% ad spending growth in 2010 and accounted for 62.9% of all display ad spending.

So if you’re thinking about advertising with banner ads, it’s definitely a great time to do it.

Before getting started, make sure to define your advertising goals, research ad placement, get a great banner ad designer. And remember, banner advertising (like outdoor billboards) is a great way to improve brand awareness.

Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color

  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF

Print Formats: Black and White

  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF

Fax Friendly Formats

  • (1) Fax Black EPS
  • (1) Fax Black JPG

Web-Safe Color Formats

  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

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Logo File Formats

EPS stands for Encapsulated Postscript. It is a vector-based file format that is infinitely scaleable. This means it can be scaled to ANY size without loss in print quality. It is also the most widely used and accepted print production format for high-resolution printing and can be imported into almost any software program. It is therefore the recommended format for logo design.

Print Formats: Color
  • (1) 4-color (also know as "full color" or CMYK) EPS
  • (1) 2-color PMS EPS (if applicable)
  • (1) 1-color PMS EPS (if applicable)
  • (1) 4-color high-resolution JPG
  • (1) 4-color high-resolution PSD
  • (1) 4-color high-resolution TIF
Print Formats: Black and White
  • (1) B/W EPS
  • (1) B/W high-resolution JPG
  • (1) B/W high-resolution PSD
  • (1) B/W high-resolution TIF
Fax Friendly Formats
  • (1) Fax Black EPS
  • (1) Fax Black JPG
Web-Safe Color Formats
  • (1) color EPS
  • (1) color JPG
  • (4) color GIF files (200, 300, 400, and 500 pixel widths)

Creative Strategy Questionnaire

This questionnaire is at the heart of every successful project. The questionnaire is used to define the key benefits, communication goals, target audience, and perceptual challenges your business is facing. We will also gather information about your target market in order to help define and differentiate your business from the competition.