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Marketing Articles and Resources
What’s common between Amazon, Zappos, Hilton, and Starbucks? All are customer-centric companies. And, I do not need to tell you how successful these brands are! Research by Deloitte(PDF) found that customer-centric companies were 60% more profitable than their...
Traditional marketing consists of spending a lot of money on advertising and sales pitches. However, as a small business owner, there are ways to market your company inexpensively and efficiently.
The following tips can help you learn how to handle online customer complaints and benefit from them. Guest post by Natalie Smith.
Here are 5 easy tips to you can implement today to start building an online brand presence and captive audience of potential customers.
The challenge is in today’s economic environment, business owners must begin to think strategically to compete in an climate of tighter budgets, increased operating costs, and more fierce competition.
In building a strong Internet brand, there’s little room for mistakes or bad publicity. Here’s what you need to know to help protect your online reputation.
What to get the most out of marketing through Facebook? Here are five simple tips to help your business thrive.
Think your small business brand can’t be as dominant and pervasive as Coke or Nike? These 7 tips can help take your brand to the next level.
Your business name is your biggest asset. Don't let it be purchased by someone else! Domain names can be requested and purchased by anyone. Which means, if you haven't registered a domain name for your business, someone else can easily swoop in and take control of...
Why having a small business blog is essential for connecting to social media, finding a niche and customers that want to connect with your business.
When it comes to online marketing, businesses tend to fall into one of three groups. Where does your business fit in?