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Marketing Articles and Resources
6 Proven Strategies for Building a Customer-Centric Company
What’s common between Amazon, Zappos, Hilton, and Starbucks? All are customer-centric companies. And, I do not need to tell you how successful these brands are! Research by Deloitte(PDF) found that customer-centric companies were 60% more profitable than their...
5 Inexpensive Ways to Market Your Small Business
Traditional marketing consists of spending a lot of money on advertising and sales pitches. However, as a small business owner, there are ways to market your company inexpensively and efficiently.
How to Handle Online Customer Complaints
The following tips can help you learn how to handle online customer complaints and benefit from them. Guest post by Natalie Smith.
5 Ways To Promote A Brand New Website
Here are 5 easy tips to you can implement today to start building an online brand presence and captive audience of potential customers.
Sun Tzu and The Art of Small Business
The challenge is in today’s economic environment, business owners must begin to think strategically to compete in an climate of tighter budgets, increased operating costs, and more fierce competition.
Elephants and What You Need to Know About Reputation Management
In building a strong Internet brand, there’s little room for mistakes or bad publicity. Here’s what you need to know to help protect your online reputation.
5 Simple Facebook Marketing Business Tips
What to get the most out of marketing through Facebook? Here are five simple tips to help your business thrive.
Market Strategies Small Businesses Must Know About Branding
Think your small business brand can’t be as dominant and pervasive as Coke or Nike? These 7 tips can help take your brand to the next level.
Why You Need To Register Your Business Domain Name Now
Your business name is your biggest asset. Don't let it be purchased by someone else! Domain names can be requested and purchased by anyone. Which means, if you haven't registered a domain name for your business, someone else can easily swoop in and take control of...
Why Small Businesses Need to Blog
Why having a small business blog is essential for connecting to social media, finding a niche and customers that want to connect with your business.
The Three Types of Businesses
When it comes to online marketing, businesses tend to fall into one of three groups. Where does your business fit in?