We’ve been so busy creating award winning newspaper ads for our clients, we haven’t had time to finish writing this page.
Go ahead and take a gander at the newspaper advertising we’ve created for other businesses. Then give us a call.
Newspapers are usually 6 columns wide (again, this may vary from paper to paper based on its physical page size).
Here is the rule. The number of columns (in points/picas), times the height of the ad in inches = Total column inches. For example: 2 columns x 3 inches = 6 column inches.
Some common newspaper ad measurements:
|One column||12p (12 picas)||2|
|Two columns||25p (25 picas, not 24, that would be too easy)||4.25|
|Three columns||38p6 (38 picas, 6 points)||6.4375|
|Four columns||51p6 (51 picas, 6 points)||8.625|
|Five columns||64p9 (64 picas, 9 points)||10.8125|
|Six columns||78p (78 picas)||13|
Newspaper Ad Design Pricing
Up to 30 column inches (1/4 page or less)
Single B/W Ad: $595
Single Full Color Ad: $695
Campaign: (3 ads: Full Color or B/W): $1,500 ($500 each)
Up to 60 column inches (1/2 page or less)
Single B/W Ad: $895
Single Full Color Ad: $995
Campaign: (3 ads: Full Color or B/W): $2,400 ($800 each)
Single B/W Ad: $1,195
Single Full Color Ad: $1,295
Campaign: (3 ads: Full Color or B/W): $3,300 ($1,100 each)
Single B/W Ad: $2,295
Single Full Color Ad: $2,495
Campaign: (3 ads: Full Color or B/W): Call for Quote