Contrary to what you may have heard, printed newspapers are not dead.
In fact, their effectiveness is still holding strong.
One of the reasons for this is that newspapers have a longer shelf-life over “scroll and gone” social media.
Another is you can get a great return on even a small newspaper print ad that’s only a few column inches.
Take a few minutes to review some of the newspaper advertising we’ve created and you’ll understand why so many businesses count on us to create newspaper ads for them.
View more Newspaper Ad Samples.
Newspaper ad measurements
Newspapers are usually 6 columns wide (this may vary from paper to paper based on its physical page size).
Here is the rule.
The number of columns (in points/picas), x the height of the ad in inches = Total column inches.
For example: 2 columns x 3 inches = 6 column inches.
| Columns | Picas | Inches |
|---|---|---|
| One column | 12p (12 picas) | 2 |
| Two columns | 25p (25 picas, not 24, that would be too easy) | 4.25 |
| Three columns | 38p6 (38 picas, 6 points) | 6.4375 |
| Four columns | 51p6 (51 picas, 6 points) | 8.625 |
| Five columns | 64p9 (64 picas, 9 points) | 10.8125 |
| Six columns | 78p (78 picas) | 13 |
Here’s a tutorial explaining how to measure newspaper ad sizes in column inches.
Newspaper Ad Design Pricing
Up to 30 column inches (1/4 page or less)
- Single B/W Ad: $595
- Single Full Color Ad: $695
- Campaign: (3 ads: Full Color or B/W): $1,500 ($500 each)
Up to 60 column inches (1/2 page or less)
- Single B/W Ad: $895
- Single Full Color Ad: $995
- Campaign: (3 ads: Full Color or B/W): $2,400 ($800 each)
Full Page
- Single B/W Ad: $1,195
- Single Full Color Ad: $1,295
- Campaign: (3 ads: Full Color or B/W): $3,300 ($1,100 each)
Double-Truck
- Single B/W Ad: $2,295
- Single Full Color Ad: $2,495
- Campaign: (3 ads: Full Color or B/W): Call for Quote