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Newspaper Ad Design

We’ve been so busy creating award winning newspaper ads for our clients, we haven’t had time to finish writing this page.

Go ahead and take a gander at the newspaper advertising we’ve created for other businesses. Then give us a call.

Newspapers are usually 6 columns wide (again, this may vary from paper to paper based on its physical page size).

Here is the rule. The number of columns (in points/picas), times the height of the ad in inches = Total column inches. For example: 2 columns x 3 inches = 6 column inches.

Some common newspaper ad measurements:

ColumnsPicasInches
One column12p (12 picas)2
Two columns25p (25 picas, not 24, that would be too easy)4.25
Three columns38p6 (38 picas, 6 points)6.4375
Four columns51p6 (51 picas, 6 points)8.625
Five columns64p9 (64 picas, 9 points)10.8125
Six columns78p (78 picas)13

learn how to measure newspaper ad sizes in column inches.

Newspaper Ad Design Pricing

Up to 30 column inches (1/4 page or less)
Single B/W Ad: $595
Single Full Color Ad: $695
Campaign: (3 ads: Full Color or B/W): $1,500 ($500 each)

Up to 60 column inches (1/2 page or less)
Single B/W Ad: $895
Single Full Color Ad: $995
Campaign: (3 ads: Full Color or B/W): $2,400 ($800 each)

Full Page
Single B/W Ad: $1,195
Single Full Color Ad: $1,295
Campaign: (3 ads: Full Color or B/W): $3,300 ($1,100 each)

Double-Truck
Single B/W Ad: $2,295
Single Full Color Ad: $2,495
Campaign: (3 ads: Full Color or B/W): Call for Quote