The Full Featured Website Conversion Improvement Program covers the following processes and services:
Initial website analysis and Details on Components of Analysis:
- The entire enhancement exercise would be conducted with a view on your short term as well as long term commercial objectives.
- A basic questionnaire would be sent to you to gain an understanding of the same.
- The studies would focus as much on your site as it does on your various targeted segments, competitors and your industry in general.
- Traffic analysis would include analysis of entry and exit pages, most popular pages, time spent, countries of origin of the visitors, among other things.
- Information Wire-Frame and Navigation Analysis study would assess the current Navigation System as well as the Information Wire-Frame that leads the visitors to order confirmation.
- A study would be conducted of the current calls-for-action on the important pages; and recommendations would be made on the ways to improve the potential for purchases by prompting for buying actions.
- An analysis would be carried out of the various aspects of your site; your product; your targeted customers' buying behavior; and your competitors.
- Evaluation would be done of the content and information of the top-20 competitors with respect to your site.
- Evaluation would be done of the ‘Trust' and ‘Brand' appeal factors of your website as against your top-20 competitors.
Reports and Deliverables:
This is the main deliverable document; a comprehensive report covering the following topics:
- Homepage / Basic communication about the site
- General Web Design
- Overall brand image
- Efficiency in addressing various Target Groups
- Information about the company
- Information Wire-Frame and Navigation Analysis
- Evaluation of Calls-for-Action on Important Pages
- Buying-Decision Influences and Comparisons
- Information Comparisons
- Site Feature Comparisons
- Product/Service Feature and Cost Comparisons
- Trust-Factor Comparisons
- Summary of Analysis & Recommendations
- Methodology
The first twelve topics are analyzed through parameters for clarity. The present situation of the site is discussed on every parameter. Recommended action for each parameter, where the site is lacking is given at the end of each topic. To give you an idea, here are the parameters for Trust-Factor Comparisons:
- Security
- Privacy Policy
- Replacement, return and exchange policy
- Testimonials and awards
- After sales support
- Telephone/ online support
- Contact Us page
- Office Street Address
- Online Chat support
- Recommended Action
Traffic Analysis Report:
This report covers the traffic analysis in a bulleted format. This includes analyses of:
- Growth
- Entry Pages
- Exit Pages
- Geographical Traffic
- Traffic Keywords
- Traffic From External Pages
- Wasted Traffic
- Prominent Spider Visits
Survey Report Analysis:
- This is an analysis of the feedback collected from results of a survey page that we set up for you.
- This is a survey page that we design and set up for you, which we host on our own server for collecting results.
- An email is sent out from your account asking your customers to take the survey.
- These results are analyzed and a report is prepared.
- Both the results and the analysis report are delivered to you with the other deliverables.
Duration of the WCI Analysis = 4 to 6 weeks.
