Keyword Research Analysis

Keyword research sits at the heart of any online promotion campaign. Good quality keyword research forms the basis of good optimization, getting relevant links, and setting up effective PPC campaigns. If you would like Keyword research conducted for one of your online services, please contact us on (615) 656-5516.

You will receive a keyword research & recommendation report on 50-100 keyword phrases. This report would also include the ROI calculation of various keywords as well as an assessment of the number of links required for various keywords.

Even if you have already completed some SEO or Link Building, it would be a good idea to review your current competition for some of the most important keywords and to assess whether you need to tweak your marketing activity to keep up with the changing competition.

What is keyword phrase research?

Keyword phrase research is a process of selecting the most ‘searched for’ targeted and high-yield keyword phrases that can help visitors find your site. A good keyword phrase research and selection of right keyword phrases ensures that your SEO efforts make it easier for you to rank high and you get quality traffic (not just high traffic).Targeting the wrong keyword phrases can lead to a low traffic and low sales conversions even if you achieve high search engine rankings.

Why do you need it?

No amount of SEO efforts or even high rankings can ensure that you would get quality traffic converting into sales. A common pitfall is to start the SEO process with a set of “gut-feel” keyword phrases. Site owners often prepare a list of “fine-looking” keyword phrases which are either not popularly searched or have extremely high competition, making the rankings extremely difficult.

It is like not reaching your destination even after running your best race because you started out on the wrong road. Being from within the trade also sometimes leads you to believe that the terms you use frequently are understood well and searched by the users. Therefore, it is important to research your targeted keyword phrases well, keeping in mind your target audience, their search behavior and competition for keywords in your industry.

How we do it?

Our keyword phrase research analysis service deploys a structured process. Briefly, it is divided into four phases;
Discover Keywords > Analyze Keywords > Select keywords > Deploy Keywords (recommendations).

The ‘discover’ phase covers analysis of the target audience and site offering. Based on this, the process is designed to discover as many keyword phrases as possible, which fit your business model. We use reliable online search databases like www.wordtracker.com and www.Overture.com to get the keyword coverage. The ‘analyze’ phase involves value addition to the keyword phrases about competition, popularity and ranking capabilities. The ‘selection’ process involves objective and subjective evaluation of keyword phrases based on business focus and ranking capabilities and selecting the high-yield keyword phrases.

Keyword Research Service Details:

• Discussions with client
• Q&A about the site, target audience, business etc.
• Site audience analysis
• Raw keyword research
• Detailed keyword research
• Site PageRank evaluation
• Keyword analysis and value additions
• Keyword selection
• Site-specific deployment recommendations

Deliverables:

• Final keyword list with supporting research
• Site deployment recommendations

Timeframes:

• 3 days for discussions (client availability dependent)
• 1 week for keyword research & analysis
• 3 days for deployment recommendation document
• Total — about 2 weeks