What is SEO Copywriting?

SEO copywriting or Search Engine writing is re-writing text on the web page in such a manner that it ranks highly with search properties with your targeted keyword phrases. Good SEO copywriting ensures that your site gets highly qualified focused traffic that leads to higher conversions.

Why do you need to optimize your website?

Un-optimized website copy fails to rank with your most relevant keyword phrases. This results in minimal relevant traffic or worse ’ gets irrelevant traffic leading to irrelevant requests leading to wasted sales support resources. SEO copywriting helps in optimizing your site in such a way that:

It ranks highly on the search engine results with your business specific keyword phrases.
It succeeds in bringing quality (read targeted) human traffic to your site and generates more potential for sales.
Is intended to bring long-term ‘free’ traffic through ‘natural’ search engine rankings since good copywriting is generally immune to fluctuations in search engine algorithm shifts.

How we do it?

Good SEO copywriting precedes a good keyword phrase research and target audience analysis. Your finalized business keyword phrases are then strategically used in the site content aligned with your user profile so that the text not only appeals to your target audience, but also liked by search engines. Special emphasis is given to the key areas of the page where search engines usually give high weight to the existence of keywords.

SEO Service Details:

Discussions with client about site, business and target audience
Site audience analysis
Includes complete keyword phrase research
SEO copywriting for existing content of the site
Providing optimized text
Code optimization recommendations

SEO Deliverables:

Final Keyword phrase list with supporting research
Ranking Capacity and Beta Submission Report
Search Engine Friendliness Analysis & Recommendations of Changes
Keyword Research, Analysis and Recommendations
Content Feedback & Recommendations
Pre-optimization Ranking Report
Site keyword phrase deployment recommendations
SEO copywriting of text
Code optimization recommendations

Project Timing:

3 days for discussions (client dependent)
1 week for keyword research & analysis
1 week per 15 pages for SEO copywriting

Total — about 4 weeks

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