Our goal is to make you comfortable working with us, even if you've never used professional TV commerical services before.
To meet those goals we like to explain what you can expect from us, right up front.
Project Information Gathering
(Phone consultation or meeting)
This is the first step in the process of creating your commercial.
We arrange a meeting to discuss your project in detail. The purpose for this meeting is to determine your specific advertising needs and to develop a strategic work plan outlining your key benefits, communication goals, target audience, and perceptual challenges.
We will also gather information about your target market in order to help define and differentiate your business from the competition.
Creative Development
Based on our consultation with you, we begin the process of creating unique TV commercial script ideas for your review.
Depending on your exact needs, approved scripts can be developed into storyboard format including key frames, video descriptions, and audio details (dialogue, voice-over, script).
Pre-Pre-Production
Upon approval of the tv commercial script/concept, creative and production teams will meet to discuss script details, shot list, locations, talent, and alternatives for optimizing production costs.
Shot List and Production Estimate Approval
We will present you with a production script, shot list, and a detailed production estimate for your approval.
Upon approval, we work with you to schedule a date and time to shoot your commercial. We also schedule time for post-production.
Pre-Production
Creative and production teams will meet to finalize shot list, locations, and production schedule.
If casting is required, we will research and select actors to cast for each role. Primary and backup selections are made after the casting session.
Our casting sessions are usually videotaped for future reference.
Production
Once casting and pre-production are completed, we will begin location and studio shooting.
Only the most skillful and experienced professionals are employed. Shooting is truly a group effort, where the producer, director, crew members, actors and our clients collaborate to transform words on paper into images on videotape or film.
Post-Production Editing
After shooting is completed, we will prepare an initial "rough cut" for your review, complete with selected music, scratch track narration and graphics.
Based on your feedback and creative input, a final edit is created using color corrected live action, animation, finalized titles, special effects and dissolves.
Mastering and Duplication
Once the final edit has been approved the commercial is mastered and the duplication process begins.
