Company Slogan / Ad Tagline Creation Process

Our business slogan and tagline project process is clearly defined so you will know what to expect each step of the way — making the entire process as smooth and stress free as possible.

Slogan Project Process:

Data Collection and Analysis

During this phase we will discuss the project in detail with your management and operations staff to develop a strategic work plan outlining your key benefits, communication goals, target audience, and perceptual challenges. We will also gather information about your competitors, market place and possible pre-existing taglines already in use.

Creative Exploration and Development

Based on gathered information, we conduct extensive creative development. We will then present and review with you, a series of 10 slogan options that meet the criteria specified by you in the Creative Strategy Questionnaire.

Slogan Selection / Refinement

A final tagline/slogan will be selected or, based on your input and direction, we will make up to (2) rounds of refinements until we have created a memorable tagline that conveys distinctiveness, personality and value.

Availability Checks

Slogan recommendations will be screened for availability (trademark & .com available) but formal legal clearance will be required from the Client. We've used this process for Fortune 500 companies and start-ups alike, and have developed many slogans, from food products, to apparel to financial services to technology.

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