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LogoType Design, Product Logo Design

Logotype designs -- you see them everywhere. You may not notice them, but trust us, they're everywhere.

Just look at package of toothpaste such as Crest, Pepsident, or AquaFresh. Or a can of StarKist tuna or a box of Reynolds Wrap. Each is an excellent example of of a product logotype.

Business logotypes can also be seen in a majority of professional service providers such as physicians, dentists, and attorney's. They're also commonly used for magazines and newspaper organizations.

What makes a Logotype different?

The primary difference between a logotype design and other logo designs is that a logotype is designed with type only -- without any associated business marks, emblems, or custom illustrations. It may appear limiting, but there's many advantages and benefits.

Logotype design benefits

A few benefits of using a logotype design over other logo design options are as follows:
  • Simplicity:
    Not that other logo design options can't be simple, just that the primary attribute of a logotype design is clarity. There is no confusion about who or what the logotype represents.
  • Readability:
    Since a logotype design does not include additional business marks or emblems, the logotype is more often easier to read at smaller sizes and from greater distances.
  • Speed:
    For the most part, the process of designing a logotype is much faster than other highly-customized logo options allowing you to get you business to market in the least amount of time.
  • Cost Effective:
    The logotype design project process is shorter which equates to greater savings.

Perhaps a logotype design is exactly what your business, product or service needs -- or maybe it's not. If you're unsure, please feel free to contact us to discuss which direction would work best for your specific situation. In the meantime, to view a side-by-side comparison of our logo design packages.

Logotype Design Service Includes:

Design Exploration

  • Three (3) logo design options to choose from
  • Up to two (2) refinements to chosen design

Final logo design provided in the most widely used and acceptable digital formats for both print production and Internet usage:

Print Formats: Color

  • 4-color (also know as "full color" or CMYK) EPS
  • 2-color PMS EPS (if applicable)
  • 4-color high-resolution JPG
  • 4-color high-resolution PSD
  • 4-color high-resolution TIF

Print Formats: Black and White

  • B/W EPS
  • B/W high-resolution JPG
  • B/W high-resolution PSD
  • B/W high-resolution TIF

Fax Friendly Formats:

  • Fax Black EPS
  • Fax Black JPG

Web-Safe Color Formats:

  • Web Color EPS
  • Web Color JPG
  • Web Color GIF files (200, 300, 400, and 500 pixel widths)

Fast and Easy Process

  • Complete a brief questionnaire about your business.
  • Design process begins upon confirmation of your goals and objectives.
  • Logotype design options presented in three (3) business days
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