Logotype designs -- you see them everywhere. You may not notice them, but trust us, they're everywhere.
Just look at package of toothpaste such as Crest, Pepsident, or AquaFresh. Or a can of StarKist tuna or a box of Reynolds Wrap. Each is an excellent example of of a product logotype.
Business logotypes can also be seen in a majority of professional service providers such as physicians, dentists, and attorney's. They're also commonly used for magazines and newspaper organizations.
What makes a Logotype different?
The primary difference between a logotype design and other logo designs is that a logotype is designed with type only -- without any associated business marks, emblems, or custom illustrations. It may appear limiting, but there's many advantages and benefits.
Logotype design benefits
A few benefits of using a logotype design over other logo design options are as follows:
- Simplicity:
Not that other logo design options can't be simple, just that the primary attribute of a logotype design is clarity. There is no confusion about who or what the logotype represents.
- Readability:
Since a logotype design does not include additional business marks or emblems, the logotype is more often easier to read at smaller sizes and from greater distances.
- Speed:
For the most part, the process of designing a logotype is much faster than other highly-customized logo options allowing you to get you business to market in the least amount of time.
- Cost Effective:
The logotype design project process is shorter which equates to greater savings.
Perhaps a logotype design is exactly what your business, product or service needs -- or maybe it's not. If you're unsure, please feel free to contact us to discuss which direction would work best for your specific situation. In the meantime, to view a side-by-side comparison of our logo design packages.
Logotype Design Service Includes:
Design Exploration
- Three (3) logo design options to choose from
- Up to two (2) refinements to chosen design
Final logo design provided in the most widely used and acceptable digital formats for both print production and Internet usage:
Print Formats: Color
- 4-color (also know as "full color" or CMYK) EPS
- 2-color PMS EPS (if applicable)
- 4-color high-resolution JPG
- 4-color high-resolution PSD
- 4-color high-resolution TIF
Print Formats: Black and White
- B/W EPS
- B/W high-resolution JPG
- B/W high-resolution PSD
- B/W high-resolution TIF
Fax Friendly Formats:
- Fax Black EPS
- Fax Black JPG
Web-Safe Color Formats:
- Web Color EPS
- Web Color JPG
- Web Color GIF files (200, 300, 400, and 500 pixel widths)
Fast and Easy Process
- Complete a brief questionnaire about your business.
- Design process begins upon confirmation of your goals and objectives.
- Logotype design options presented in three (3) business days
