LogoType Design

Logotype designs — you see them everywhere. You may not notice them, but trust us, they're everywhere.

Just look at package of toothpaste such as Crest, Pepsident, or AquaFresh. Or a can of StarKist tuna or a box of Reynolds Wrap. Each is an excellent example of of a product logotype.

Business logotypes can also be seen in a majority of professional service providers such as physicians, dentists, and attorney's. They're also commonly used for magazines and newspaper organizations.

What makes a Logotype different?

The primary difference between a logotype design and other logo designs is that a logotype is designed with type only -- without any associated business marks, emblems, or custom illustrations. It may appear limiting, but there's many advantages and benefits.

View Logo Design Samples

Logotype design benefits

A few benefits of using a logotype design over other logo design options are as follows

• Simplicity:
  Not that other logo design options can't be simple, just that the primary attribute of a logotype design is clarity. There is no confusion about who or what the logotype represents.
• Readability:
  Since a logotype design does not include additional business marks or emblems, the logotype is more often easier to read at smaller sizes and from greater distances.
• Speed:
  For the most part, the process of designing a logotype is much faster than other highly-customized logo options allowing you to get you business to market in the least amount of time.
• Cost Effective:
  The logotype design project process is shorter which equates to greater savings.

Perhaps a logotype design is exactly what your business, product or service needs — or maybe it's not. If you're unsure, please feel free to contact us to discuss which direction would work best for your specific situation. In the meantime, to view a side-by-side comparison of our logo design packages.

Design Exploration

• Three (3) logo design options to choose from
• Up to two (2) refinements to chosen design

Final logo design provided in the most widely used and acceptable digital formats for both print production and Internet usage:

Print Formats: Color

• 4-color (also know as "full color" or CMYK) EPS
• 2-color PMS EPS (if applicable)
• 4-color high-resolution JPG
• 4-color high-resolution PSD
• 4-color high-resolution TIF

Print Formats: Black and White

• B/W EPS
• B/W high-resolution JPG
• B/W high-resolution PSD
• B/W high-resolution TIF

Fax Friendly Formats:

• Fax Black EPS
• Fax Black JPG

Web-Safe Color Formats:

• Web Color EPS
• Web Color JPG
• Web Color GIF files (200, 300, 400, and 500 pixel widths)

Fast and Easy Process

• Complete a brief questionnaire about your business.
• Design process begins upon confirmation of your goals and objectives.
• Logotype design options presented in three (3) business days