Logo Design : Corporate Identity Design Process

Our goal is to make you comfortable working with us, even if you’ve never used professional creative services before. And, of course, your 100% satisfaction. To meet those goals we like to explain what you can expect from us, right up front.

50% deposit is due upon project confirmation.

We work with you to gather and organize information about your company, communications objectives, expectations and goals. A strategic work plan will then be created based on those criteria.

A. Exploration:
We will create and present to you initial design directions for your review.

B. Evaluation:
Based upon your direction and input, we will refine your selected logo design direction.

C. Approval:
The next installment of 30% of the total project fee is due upon approval of the design direction.

D. Execution:
Your approved design is finalized into the following formats for use across all media:

Print Formats: .EPS (vector-based)

Internet Websafe Color Formats: (if applicable)
.EPS  .JPG.  .GIF

• Business Card
• Letterhead - Standard
• Envelope - Standard #10
• Letterhead - Monarch (Executive Style)
• Envelope - Monarch (Executive Style)
• Executive style "Thank You" Notes
• Mailing Label
• Fax Cover Sheet
• Office Memo
• Estimate
• Presentation Folder

We will follow the same development and approval process as outlined in #3.

While your Office Suite is in production, we will begin the process for #5.

• Letterhead Template
• Fax Cover Sheet Template
• Office Memo Template
• Estimate Template
• Invoice Template

We will follow the same development and approval process as outlined in #3 with the exception of Letterhead template that will have been previously approved.

All approved elements will be executed as final digital files.

A. Logo Reference Chart: (if applicable)
Full color and grayscale listings of your logo along with their corresponding file name in an easy to read, print, and distribute PDF format

B. Identity Style Guide: (if applicable)
Once your logo update is approved, we will develop a Style Guide to address the application of your new "logo system." This is a critical tool for businesses that use their logo on a wide variety of sales and marketing materials, including brochures, web sites, and point-of-purchase pieces.

Your Guide will include a visually display all full color and grayscale formats of your logo, corresponding file names, color schemes, and recommended usage. Additionally, it will provide compositions and layouts of Office Suite elements as well as essential information regarding printing.

The format will enable you to print the guide for use within your organization, or send it electronically to vendors or designers.

Because each project has it own unique requirements, the actual process and payment schedule can differ on a case-by-case basis.