Essential information about the different types of media used in outdoor advertising as well as outdoor billboard sizes.
This is for reference only. As demographics and technology changes, the types of outdoor advertising media being used will also change.
Table of Contents
- Airport Advertising
- Bus Advertising
- Mobile Billboards
- Outdoor Bulletins
- Transit Shelter Posters
- Subway Posters
- Emerging New Media Types
Airport advertising offers an innovative and flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels. Advertising availabilities include dramatic back-lit signage along each of the airport’s concourses and exciting other products to choose from.
Airport Advertising Statistics
- That there are 3.2 greeters, and well wishers for each traveler arriving or departing at the airport
- Your advertising works to a captive audience 24 hours a day, 7 days a week, 365 days per year
- Airport advertising is the lowest cost per impression available
- Each ad has a long exposure time assuring your message is seen
- We reach the decision makers and executives, who are frequent travelers
- A targeted market to the most affluent segment of the population
- Most affordable effective way to advertise in these modern times
- Adaptable to any business or product
Airport Travelers Demographics
Source: Roper Starch, Worldwide Sep. 1999
- 73% of all passengers are upscale business travelers
- 60% are male, 40% are female
- 59% are between the ages of 35 and 54
- 68% with HHI (Household Income) over $104,000
- 78% are college graduates
- 76% hold either professional or managerial positions
- 72% own a home
- 91% use travel agents
- 84% have access to the Internet from inside their office
- 91% have a home computer
- 89% have Internet access from their home computer
- 100% have 1 to 4 credit cards at their disposal
- 65% have made a major online purchase in the past six months
- 64% have a cell phone
- 55% have a laptop computer
- 40% use the Internet for travel planning
People notice moving objects when they are driving. Bus ads are eye-catching, unique and therefore memorable. There is no clutter or other advertising distractions, especially at traffic lights where cars get stuck right behind or beside ads for several minutes. Full wrap and tail wrap buses are so distinctive that people often remember them after one viewing.
Standard Bus Transit Advertising Sizes
Super King Size
This is the largest Bus Transit Poster available. It appears on the street side of the bus and is produced in four sections, the copy area measures 28″ H x 238″.
This poster appears on the curb side of the bus. Produced in 1 or 2 sections, it can be as large as 27″ H x 141″ W.
This poster usually appears on the curb side of the bus. Produced in 1 or 2 section, it can be as large as 30″ H x 88″ W.
These buses are cleverly wrapped in vinyl and take on the appearance of rolling billboard. The H reach allows you to create unlimited selling opportunities to all our prospects as opposed to the limited opportunities using other media.
Headlight and Taillight Displays
These displays are standard exterior advertising posters appearing on the front and rear of buses. Most headlights measure 21″ H x 44″ W overall. Taillights can measure as large as 21″ H x 72″ W.
It’s often difficult to reach an audience where there are no forms of outdoor such as billboards. Mobile trucks can reach just about anywhere. They are also excellent for targeting a specific place or event such a sporting event or a competitor’s business for recruitment purposes. These illuminated ads are the size of a 30-sheet poster (22′ x 10′) and provide the coverage flexibility no other outdoor provides.
- Product launches
- Recruitment campaigns
- Trade shows
- Ethnic target marketing
- Special event promotions
- Retail/restaurant grand openings
- Even general brand awareness in a specific area
- Largest standard size Out-of-Home format
- Situated at the most visible, H-density traffic locales
- Bulletins rotate throughout the market at 60 days intervals
- UNIFACE offers a seamless creative canvas and flighting flexibility
- Extensions are available to further impact the visual dynamics
- 14′ H x 48′ W
- 20′ H x 60′ W
- 10’6″ H x 36′ W
- 10′ H x 40′ W
- Standard Bleed Poster: 10′ 7/8″ H x 23-11/16″ W
- Posted Standard Bulletins: 7″ H x 24″ W for printed bulletin posters (14′ H x 48′ W)
- Posted Deluxe Bulletins: 5-1/4″ H x 18″ W
- Distributed throughout the market on primary and secondary arteries
- Delivers residents plus inbound and outbound commuters
- Builds awareness throughout the marketplace quickly and efficiently
- Posters are generally flighted and reposted at 4 week intervals
- Overall: 12′ 3″ H x 24′ 6″ W
- Live Copy Area: 10.5′ H x 22′ 8″ W
- Nestled in the neighborhoods
- Pinpoint local businesses
- Reach hard-to-get pedestrian audiences
- Excellent for point-of-purchase targeting
- Final Size: 5′ H x 11′ W
- Live Copy Area: 58″ H x 130″ W
- Mechanical Specifications: 10-1/2″ x 23-1/8″
Uniface, Rotates and Permanents
These large illuminated displays deliver impact in size, placement, color and lighting.
Advertising on the Rotating (Rotary) type are physically moved every 60 days to new locations.
Permanent Bulletin advertising remains at the same location throughout the contract.
Hand or computer painted on a single flexible face material.
Painted on movable wood sections
Bulletins Size & Copy Area
The copy area of most bulletins is 14′ H x 48′ W
Standard Bulletin Sizes
Outdoor Bulletin Extensions
Painted cut-outs and extensions are usually limited to 3-1/2 feet to 5-1/2 feet above, 2 feet on either side of the regular display area, and 1-2 feet on the bottom.
Outdoor Mechanical Specifications
30-Sheet Posters (Bleeds and 30-Sheets)
These are the most common type of poster. Strategically placed 30-sheet Posters deliver advertising impressions throughout a market, not only to residents, but also to commuting traffic. Standard 30-Sheet Posters Size.
30-Sheet Wrapped Poster Size
Poster panel copy area is always covered with printed paper. Utilizing the entire copy area of the panel, typically called a bleed poster, has the most impact. This is 14% larger than a 30-sheet (9′ 7″ H x 21′ 7″ W) design for a standard poster, which requires white blanking paper around the design.
In Metropolitan neighborhoods or near point of sale, Eight Sheets often reach hard-to-get audiences that are only infrequently exposed to other print media.
Standard Eight-Sheet Poster Size
Transit Shelter Posters
- Copy Area: 46″ W x 67″ H
Transit Shelter Posters
These structures display 2-sided (back-to-back and back-lit). They provide both automotive and pedestrian exposure along prescribed routes, offering general market coverage.
Standard Transit Shelter Poster Size
- Subway posters reach the largest mass transit audience in the country
3.5 million people each and every day
- Captive audience with massive daily reach and frequency
- Delivers an average recall of 56%
- 11″ H x 13-7/8″ W
- 11″ H x 27-7/8″ W
- 11″ H x 41-7/8″ W
- 22″ H x 21″ W (Premium Squares)
- One-Sheet: 45″ H x 29-1/2″ W
- Two-Sheet: 45″ H x 59-1/2″ W
- Three-Sheet: 45″ H x 89-1/2″ W
- Urban Panel: 29-7/8″ H x 59-7/8″ W
- Clocks: 29-1/2″ H x 46-1/2″ W
Subway Car Cards Sizes
Subway Posters Sizes
Emerging New Media Types
- Street Furniture
- ATM Advertising
- Elevator Advertising
- Automobile Wraps
See also: Ultimate Collection of Outdoor Billboard Sizes listing specifications for over 70 outdoor billboards, posters, bulletins, and Digital billboard displays.