Our goal is to make you comfortable working with us, even if you’ve never experienced a professional TV commercial production.
To help meet those goals, we like to provide you with an general overview of our television commercial project process.
Samples of TV commercials we’ve created.
TV Commercial Project Process
Project Information Gathering
This is the first step in the process of creating your commercial.
A meeting is scheduled to discuss your project in detail. The purpose of this meeting is to determine your specific advertising needs, develop a strategic work plan outlining the key benefits of your product and/or service, communication goals, target audience, and perceptual challenges.
Information about your target market is also gathered to help define and differentiate your business/product from your competition.
Based on our consultation with you, the process of creating…
Download the TV Commercial Production Process PDF
Even if you’ve never experienced a professional TV commercial production, this 4-page PDF will provide you with an general understanding of the television commercial project process — creative development through production.
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