Ad Banner Sizes

Ad Banner Sizes

Standard banner ad sizes and specifications for Internet banner ads as set forth by the Interactive Advertising Bureau (IAB)

Effective Ad Building

It’s no secret some Web ads are a lot more effective than others. In fact, click-through rates (what percentage of the people who see the ad actually click on it) can vary from less than one-tenth of one percent to an astonishing 10 percent or more!