TV Commercial Project Process

Our goal is to make you comfortable working with us, even if you’ve never used professional TV commercial services before.

To help meet those goals, we like to provide you with an general overview of the TV commercial project process.

TV Commercial Project Process

Project Information Gathering

This is the first step in the process of creating your commercial.

A meeting is scheduled to discuss your project in detail. The purpose of this meeting is to determine your specific advertising needs and to develop a strategic work plan outlining the key benefits of your product and/or service, communication goals, target audience, and perceptual challenges.

Information about your target market is also gathered to help define and differentiate your business/product from your competition.

Creative Development

Based on our consultation with you, the process of creating unique TV commercial script ideas is started.

Depending on your exact needs, approved scripts can be developed into storyboard format including key frames, video descriptions, and audio details (dialogue, voice-over, script).

Pre-Pre-Production

Upon approval of your TV commercial script/concept, creative and production teams meet to discuss script details, shot list, locations, talent, and alternatives for optimizing production costs.

Shot List and Production Estimate Approval

A production script is presented to you along with a shot list and detailed production estimate for your approval.

Upon approval, a date and time is scheduled to shoot your commercial. Post-production (editing) time is also scheduled.

Pre-Production

Creative and production teams meet to finalize shot list, locations, and production schedule.

If casting is required, the process of research and actor selection for each role is conducted. Primary and backup selections are made after the casting session.

Casting sessions are usually videotaped for future reference.

Production

Once casting and pre-production are completed, location and studio shooting begins.

Only the most skillful and experienced professionals are employed. Shooting is truly a group effort, where the producer, director, crew members, actors and clients collaborate to transform words on paper into images on videotape or film.

Post-Production Editing

After shooting is completed, a initial “rough cut” is created for your review, complete with selected music, scratch track narration and graphics.

Based on your feedback and creative input, a final edit is created using color corrected live action, animation, finalized titles, special effects and dissolves.

Mastering and Duplication

Once the final edit has been approved the commercial is mastered and the duplication process begins.

Media Placement

Selection and purchase of media time (when, where, and how often your TV commercial will run) should have already been completed. You commercial is them delivered to the TV stations, etc. for air play.

Note: Depending on the final approved script, the process can be much shorter.

If you have any questions, please contact us on (615) 656-5516.