Slogan Creation Process

Enjoy a smooth and stress-free project process.

Our business slogan and advertising tagline creation process is clearly defined so you will know what to expect each step of the way — making the entire process quite enjoyable.

Slogan Project Process:

Data Collection and Analysis

During this phase we will discuss the project in detail with your management and operations staff to develop a strategic work plan outlining your key benefits, communication goals, target audience, and perceptual challenges. We will also gather information about your competitors, market place and possible pre-existing taglines already in use.

Creative Exploration and Development

Based on gathered information, we conduct extensive creative development. We will then present and review with you, a series of 10 slogan options that meet the criteria specified by you in the Creative Strategy Questionnaire.

Slogan Selection and Refinement

A final tagline/slogan will be selected or, based on your input and direction, we will make up to (2) rounds of refinements until we have created a memorable tagline that conveys distinctiveness, personality and value.

Availability Checks

Slogan recommendations will be screened for availability (trademark & .com available) but formal legal clearance will be required from the Client. We’ve used this process for Fortune 500 companies and start-ups alike, and have developed many slogans, from food products, to apparel to financial services to technology.

View samples of Company Slogans and Advertising Taglines we’ve created.

If you have any questions, please contact us on (615) 656-5516.

Business Slogan Estimate

To get started on creating a slogan to help jump-start your business, simply complete the questionnaire.

  • Your privacy is important to us. All information is considered strictly confidential. We will never release or sell your information to any third party.

  • Please enter your Business Email Address (e.g. joe@YourBusinessName.com)
  • Please provide us with a brief description of your business, product, or service.
  • When will final artwork need to be delivered.
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